The rise of vaping among young people has become a pressing public health concern. We want to encourage and support families to have open and engaging conversations with young people to steer Truth: Anti Vaping PSA: Don't Take the Bait Ads of the World Part of The Clio Network Vape companies borrow from Big Tobacco ad playbook Instagram e cigarette posts banned by ad watchdog Monitoring youth appealing advertising on social media for the e cigarette brand Lost Mary Changing the law to shield kids from e cigarette advertising on social media