The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example 10 years ago today, this dress was posted online, turning into a viral phenomenon. Viewers couldn't decide if the dress was blue and black, or white and gold. It was later confirmed Fashion Actual Blue And Black Dress Proof That THE DRESS Is Black And Blue NOT White This is how a dress of many colors blew up on the Internet Los Angeles Times TheDress one year on eight things we learned from the viral phenomenon Social media The Guardian The little blue (or white) dress that tore us apart The Boston Globe