Believe It Or Not, Marilyn Monroe's 'Happy Birthday, Mr. President' Dress Sold For $4.8 Million At Auction Marilyn Monroe's iconic 'Happy Birthday, Mr. President' dress, worn at Madison Square Garden in 1962, was designed by Hollywood costume legend Jean Louis, with sketches and design work by a young Bob Further Evidence of Damage to Marilyn Monroes Happy Birthday Mr. President Gown, Recently, @swarovski presented a pop up exhibition in Los Angeles titled Masters of Light Hollywood celebrating Marilyn Monroe's Iconic "Happy Birthday" Dress Antique Trader Monroe's 'Happy Birthday Mr. President' gown sold for $4.8m FashionNetwork USA This is the most recent exhibition of the @marilynmonroe Happy Birthday Mr President gown as part of a @swarovski retrospective. #marilynmonroe #swarovski #bobmackie #jeanlouis