The Cultural Politics of Affect and EmotionAgainst the background of the media commercialization reform since the 1990s in China and drawing on the case of ? X Change? (2006 2019), Wei Dong investigates the entanglements between emotion and subjectivity, ideology, identity and hegemonic power in the multimodal text of the program. The focus lies on the ways in which emotions are appropriated and disciplined by regimes of power and identity, and the ways in which affect in this case primarily