The Lego Story: How a Little Toy Sparked the World's ImaginationAbsolutely essential reading for every LEGO fan. Blocks The definitive history of LEGO, based on unprecedented access to the companys archives and rare interviews with the founding family who still owns the company "This book tells the story of how my family built the LEGO brand." Kjeld Kirk Kristiansen, former President CEO of the LEGO Group and 3rd generation owner Its estimated that each year between eighty and ninety million children around the