What colour is the dress? Explained Why the world couldn't agree on the color of 'the dress' New York Post Dress Meme Used in Salvation Army Anti Violence Campaign The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example How "The Dress" Became an Illusion Unlike Any Other Scientific American Women's Watercolor Maxi Dress 12th Tribe